For Vandenbergs, a fine jewelry company, I created a series of social ads to promote their new spring wedding and engagement ring collection. I wanted to move away from the typical clean, minimal aesthetic often seen in jewelry marketing and explore a more playful, visually engaging approach. Drawing inspiration from beauty industry ad trends at the time, I focused on femininity and fun by incorporating elements like flowers, butterflies, and bees through image clippings. I used soft pink tones to create a warm, springtime feel, and pushed my Photoshop skills by seamlessly integrating the rings into the centers of flowers—making them appear naturally nestled within the composition. The result was a set of ads that felt fresh, bold, and full of personality.
